Imagine..............
It’s the year 2525A.D the space race is over and the stuff of legend, with the help of Warp-drive technology and Terra-forming earth has colonised over half the known universe.
At Cosmic Space-ways we would like to make you part of this every growing reality, with Cosmic Space-ways you can explore the mountains of Mars or for the less adventurous you could relax by the pool at one of our many Venus resorts.
Cosmic space-ways “welcome to your future”
The company
Cosmic Space-ways “welcome to your future”
Cosmic Space-ways is an interstellar spacecraft company that will take passengers beyond the home world of earth to the very reaches of deep space.
The Offering:
We have flights every day that go from earth to our closest colony the moon, or far as the Andromeda Galaxy. Also being affiliates with the best hotels/motels and resorts in the galaxy we can bring you the best deals and services around.
Purpose of the campaign:
The purpose of this campaign is to introduce the concept of interstellar travel, as an everyday occurrence.
And in doing so establish the company Cosmic Space-ways and their services as an interstellar passage/ travel Service Company.
Campaign Drivers
The product is unique because it is a hypothetical company selling a product that currently doesn’t exist at this time. But in the future (2525AD) this may be a main stream occurrence.
It’s different from current concepts that exist because most company at this point in time are only offering suborbital spaceflights. Most of this limited offering of space travel is due to the technology available to us at this point in time. So because of this and financial constraints only wealthy people can afford to travel this way.
Marketing background
Space Tourism
The concept of Space tourism is not a new ides since the 1960’ and 70’s it was a common belief that space hotels would be launched by 2000. And Futurologists predicted around the middle of the 20th century that that the average family of the 21st century would be able to enjoy a holiday on the moon.
Since the 2001 five people have travelled into space as fee-paying Space tourist , more affordable suborbital space tourism is viewed as a money-making proposition by several other companies, including Space Adventures, Virgin Galactic, Starchaser, Blue Origin, Armadillo Aerospace, XCOR Aerospace, Rocketplane Limited, the European "Project Enterprise", and others. Most are proposing vehicles that make suborbital flights peaking at an altitude of 100-160 kilometers. Passengers would experience three to six minutes of weightlessness, a view of a twinkle-free starfield, and a vista of the curved Earth below. Projected costs are expected to be about $200,000 per passenger.
Campaign Focus
Campaign Objective
I am hoping to achieve from this campaign the conscience acceptance of the Hypothetical company and product , basically make people believe that space tourism, colonisation is achievable and that there is a company that can provide this reality.
The Target Market
The target market is mainly made up of tourist and those wishing to travel, those wanting to explore the universe around them or just relax and enjoy the ride. As this service is Hypothetical set in a distant future. The reality could be that this service is use by earthlings but also aliens so our target market is broad, the product will be accessible to anyone wanting to use it just like commercial air travel is today.
The Target Customer
Is not really any age or specific to any type of category, as the product is like current air travel open to anyone who can afford the product / service.
Competition
The current competition in the market place offer suborbital commercial space travel, but the cost is around $200,000. But during when the company and promotion is set they will still possibly be some competition from companies like Virgin Galaxies.
The Main proposition
Campaign Objective
I am hoping to achieve from this campaign the conscience acceptance of the Hypothetical company and product , basically make people believe that space tourism, colonisation is achievable and that there is a company that can provide this reality.
The Target Market
The target market is mainly made up of tourist and those wishing to travel, those wanting to explore the universe around them or just relax and enjoy the ride. As this service is Hypothetical set in a distant future. The reality could be that this service is use by earthlings but also aliens so our target market is broad, the product will be accessible to anyone wanting to use it just like commercial air travel is today.
The Target Customer
Is not really any age or specific to any type of category, as the product is like current air travel open to anyone who can afford the product / service.
Competition
The current competition in the market place offer suborbital commercial space travel, but the cost is around $200,000. But during when the company and promotion is set they will still possibly be some competition from companies like Virgin Galaxies.
The Main proposition
The proposition: The product we are selling through this promotion is interstellar commercial space travel and the company providing this.
The deliverables: They get the opportunity to travel across the galaxy at a fraction of the price compared to current costs.
Features: customers will able to book online travel to various locations across the galaxy, be able to get great travel packages, view our many resort locations etc.
Benefits: the ability to book online at any time with 24 hour helpdesk service, the option to create a travel package to suite you style and budget.
Unique Selling point: service quality and accessibility.
No comments:
Post a Comment