Monday, March 10, 2008

Research on an Existing Promotional Campaigns

Promotional Campaigns: use various mediums to deliver the message about their products or services that a company or organisation may wish to promote.

These examples listed are from the youtube website.

These examples show different products and how they have promoted though the same medium.


AMERIQUEST mortgage company: uses a quirky way of advertising there product with situations that just are considered socially wrong (don't judge too quickly ... we won't).
http://www.youtube.com/watch?v=gC8s6qFrW8Y

ADDICTAD.NET viral advertising company : uses this ad to show you how advertising should be, or at least how they conceptually work.
http://www.youtube.com/watch?v=YWMQMTz6WKg

FORD Mustang (bold moves): adverts promoting the latest ford mustangs combing humour and speed to sell the product unlike the usual sexy woman concept of the 80's and 90's.
http://www.youtube.com/watch?v=3ObUXS4KD7s
http://www.youtube.com/watch?v=luxulvwi0Vg

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